 The
company was founded by Nabil Halab as sole proprietorship in 1975
under the name of Lara. We started out in a small workshop with
two sewing machines by producing simple cotton wear such as kids
pajamas, and in-house ladies' robes. With time, we grew into big
national company running the whole process of cloth manufacturing,
from designing to cutting, sewing, and packaging, in a full-fledged
4 story factory. Over the years, we've gained a long life experience
in manufacturing of children and teenage wear, and we've earned
an honest reputation for producing quality clothing at a fair price.
The
company's main office and all its manufacturing plants are located
in Aleppo, the second largest city in Syria, located in the north
near the Turkish border. We also have a showroom in Damascus, the
Capital. Lara Kids Wear is also proud to be the first Syrian brand
name that adopted the franchising system for its distribution inside
the country. Our retail outlets are distributed throughout all the
14 cities of Syria selling its own "Lara" brand exclusively.
Our main raw material in production is local cotton.
The Syrian cotton is known to be one of the finest in the world.
As textile machinery developed we were able to make more use of
our "White Treasures." We started applying refined cotton
materials into more outwear and fancy clothes in all sorts of creative
ways.
In
our company we create our own design in our own design department.
Our designs and colors are adopted from the European houses of fashion
and adjusted to suit the local taste. We visit exhibitions in France
and Italy twice yearly to be updated on new styles and trends in
fashion.
The mission of our company is to keep children
happy by producing them top quality clothing and designs that will
satisfy their tastes and their parents' taste.
Our Factory
Our
factory is located in the industrial area of Belleramoun where all
the main textile factories are found, inside the city of Aleppo.
The factory consists of a 4-floor building that has 7,000 square
meters of space only half of which is being utilized at the moment.
The rest is ready to be put in function whenever we feel the need
for expansion. The factory employs 250 employees and has a complete
manufacturing line beginning with fashion design, patron model making
with computer aided facilities. The company has 5 cutting machines
(1 electronic + 4 manual) and 100 sewing machines with necessary
auxiliary machines including ironing, quality control, and packaging.
- Our electronic cutter helps us to economize on time.
- We pay great attention for quality control where each item
is inspected fully before packaging.
- Our Patron Design System PDS© enables us to work efficiently
with our recourses.
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